CHALLENGE
Have guests think of A&W as a place that serves drinks
as great tasting as their famous burgers through Brew Bar.
A&W created Brew Bar as a menu innovation to enhance
its beverage offerings with more 30 delicious options.
PROBLEM
On-the-go Millennials don't expect that A&W has the drinks they already love.
RESEARCH
"Neurological activity linked to mood and behavior has been associated with nutrients and dietary intake."
"A complex interplay of brain and gut activity are understood to act as pathways for potential effects on mood, cognitive and emotional processes."
Food and Mood: Exploring the determinants of food choices and the effects of food consumption on mood among women in Inner London, by Joanna Leeds, Regina Susan Keith and Maria Woloshynowych
INSIGHT
A GREAT DRINK CAN POSITIVELY AFFECT YOUR MOOD.
THEY WANT AN ICED COLD BREW.
WHAT THEY NEED IS HOW IT MAKES THEM FEEL.
