INSPIRATION

“Motherly's Annual Survey Finds 85% Of Millennial Moms Say
Society Doesn't Support Mothers”. (Forbes)

Thanks to this era of comparison driven by social media,
millennial moms also feel like they aren't doing enough.

They are. And we see it.

SO HOW MIGHT ADIDAS PROP UP THESE MOMS?

INSIGHT

EVERY SOLE TELLS A STORY.

Living a journey of making countless steps count.
Moms never stop.

PROPOSITION

GET

Millennial moms who feel unsupported and underachieving.

TO

Feel appreciated with how far they have come.

BY

Unfolding the story of their journey through their footprints.

WATCH YOUR STEPS. THEY’RE BUILDING A LEGEND.

2. COPYWRITING

4. CREATIVE STRATEGY