CHALLENGE

Launch a brand platform for Herbivore featuring Emerald CBD Oil.

PROBLEM

Acne isn’t just about ‘having bad skin’, it can take a psychological toll on sufferers.

As part of the emotional impact, increased levels of anxiety, anger,
depression and frustration are also observed in patients with acne.

Acne Vulgaris: The Psychosocial & Psychological Burden Of Illness by Richard G. Fried, MD, PhD, who is a psychologist and dermatologist, is clinical director, Yardley Dermatology Associates, Yardley, PA.

INSIGHT

YOUR SKIN ISN’T A PROBLEM.

For decades acne has been communicated through embarrassment.

Time-out with the old shaming tone.

PROPOSITION

GET

Millennials reluctant to try new and natural formulas
for acne, redness, and dryness.

TO

Reframe their problem definition and skincare perception.

BY

Positioning Emerald not only as a natural and reliable formula
but a statement to their overall health.

Herbivore Emerald: Healthy skin glows naturally.

FINAL BRIEF