THE TASK

Use Spotify media bonus to communicate good practices for driving safety
on behalf of Tokio Marine Insurance.

 

IDEA

Spotify ads interrupt moments of enjoyment during a playlist,
which can be disturbing.

Let’s propose a deal to the listener offering to shorten the ad = time without music
in exchange for complying with some good conducts when driving.

 

 

 

Previous
Previous

1. CREATIVE STRATEGY

Next
Next

3. CREATIVE STRATEGY